A pixel is a small amount of code on a web page or in an email notification. As many services do, we use pixels to learn whether you’ve interacted with certain web or email content. This helps us measure and improve our services and personalize your experience.
We may use any of the following categories of cookies on the Websites/applications as detailed below.
Each cookie falls within one of the four following categories:
|Essential Cookies||Essential cookies (First Party Cookies) are sometimes called “strictly necessary" as without them we cannot provide many services that you need on the Website. For example, essential cookies help remember your preferences as you move around the Website. Essential cookies also keep you logged in into a website. Without them the login functionality would not work.|
|Analytics Cookies||These cookies track information about visits to the IVL and partner websites/applications so that we can make improvements and report our performance. For example: analyse visitor and user behaviour so as to provide more relevant content or suggest certain activities. They collect information about how visitors use the Websites, which site the user came from, the number of each user’s visits and how long a user stays on the Websites. We might also use analytics cookies to test new ads, pages, or features to see how users react to them.|
|Functionality or Preference Cookies||During your visit to the Websites/applications, cookies are used to remember information you have entered or choices you make (such as your username, language or your region) while using our services. They also store your preferences when personalizing the Websites to optimize your use of IVL. These preferences are remembered, through the use of the persistent cookies, and the next time you visit the Websites you will not have to set them again.|
|Targeting or Advertising Cookies||These Cookies are placed by third party advertising platforms or networks or IVL website/applications in order to, deliver ads and track ad performance, enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioural" “tracking" or “targeted" advertising) on the Websites. They may subsequently use information about your visit to target you with advertising that you may be interested in, on the IVL Websites and other websites. For example, these cookies remember which browsers have visited the Websites|
In addition, IVL uses web beacons, or tracking pixels to count visitor numbers and performance cookies to track how many individual users access this website/applications and how often. This information is used for statistical purposes only and it is not IVL’s intention to use such information to personally identify any user. However, if you have registered and signed into this website/applications, IVL may combine this information with information from its web analytic services and cookies to analyse how you use this website/applications in more detail.
We use trusted partners to help us service advertising, who may place cookies on your device. We also pull through content from social networks into our own pages, such as embedded Facebook feeds. The social networks, such as Facebook, Google, etc. may themselves also put cookies on your machine. If a user logs into Facebook, Twitter or Google+ via our website/applications, they will leave a cookie on the users' device. This is the same process as if the user logs into these social networks directly.
We also use Google Analytics and similar solutions on our Services to help us analyse how our Services are used. It uses performance cookies to track customer’s interactions. For example, by using cookies, Google can tell us which pages our users view, which are most popular, what time of day our websites/applications are visited, whether visitors have been to our websites before, what website referred the visitor to our websites/applications, and other similar information. All of this information is anonymized.
We suggest that you should check the respective privacy policies for these external services to help you understand what data these organisations hold about you and how they process it.
Google Analytics: http://www.google.com/analytics/learn/privacy.html
Google Tag Manager: https://www.google.com/analytics/tag-manager/faq/
Google Double click: https://support.google.com/dfp_premium/answer/2839090?hl=en
There are a number of ways you can manage what cookies are set on your devices. Essential cookies, however, cannot be disabled. If you do not allow certain cookies to be installed, the website/application may not be accessible to you and/or the performance, features, or services may be compromised.
You can also manage this type of cookie in the privacy settings on the web browser you are using. Please note that if you use your browser settings to block all cookies you may not be able to access parts of our or others' websites. Please see below for more information.